Efforts are in progress to broadcast the Nepal Premier League (NPL) on Star Sports, a leading sports channel renowned for covering high-profile events like the Cricket World Cup and the Indian Premier League (IPL). Brand Logic, NPL's commercial partner, is in advanced negotiations with Star Sports to finalize the broadcasting rights. Roshan Niraula, CEO of Brand Logic, expressed optimism regarding the discussions, expecting a favorable conclusion soon.
This move aims to expand NPL's viewership and influence, potentially drawing a larger audience and increasing sponsorship opportunities for Nepalese cricket.
